Evaluation of the E-Learning Program Impact over Organizations in the Romanian Pharmaceutical Industry

Abstract:

This research aims to measure the impact of some initiatives within the human resources over an organization, market leader in the pharmaceutical field, the measurement of efficiency concerning the business education programs by human resources e-learning, respectively. Under the circumstances, the research carried-out allow for the application into practice of the theoretical frame of the ROI methodology (Return On Investment) of evaluating the education programs in the human resources business in five stages, suggested by J.J. Phillips. The research validates theoretical data of the model and is focused on the analysis of the gathering process of data required to apply the ROI methodology in the pharmaceutical field. Due to the complexity of this research, this paper shows only the evaluation stage of the e-learning training program impact over the organization, aspects related to measuring participants’ feedback to the e-learning training program being already published by authors. Research carried-out has aimed to measure the real organizational changes as a result of training.

Key words: E-learning, Business Education, ROI methodology, Romanian Pharmaceutical Industry, Evaluation of E-learning Program.